This course gives one a overall world view of what is involved in the Sales life cycle of a company from start to finish. As technology leaders it is quite important to understand the full details starting from
Pre-Sales
Sales
Post Sales
Continued Support etc.
Unless one has stuck out to volunteer or perhaps get lucky to be part of such assignments a technology professional is largely eluded of such opportunities and hence it remains a grey area. At times you get weighed against someone who has sales experience and is handed over more interesting assignments or share of the organization pie during reviews. Hence it is quite important as one grows in their career to focus on what is involved in this aspect which is the bread winner for the company and keeps the enterprise going.